CO-FOUNDER / COSMETOLOGIST / SALON MANAGER

Sara began her career here in Minneapolis at the Aveda Institute in 2005. She wanted more education and knowledge and made the tough decision to leave the state, but knew it was the best choice in order to continue her journey and grow. She spent 5 years living in NYC styling hair for multiple red carpet events and fashion shows, participated in NYC fashion weeks, and editorial photo shoots, and apprenticed some of NYC’s top elite colorists.

After a lot of great opportunities, Sara took her knowledge and skills back to the Twin Cities. Since moving back to Minneapolis she has gained a reputation for stunning blowouts, creating beautiful updos for brides, offering natural lived-in hair color, and most recently, building her guest’s confidence with hand-tied extensions.

Sara has both the passion and experience for all things hair. She takes great pride in her work as well as in building deep, meaningful relationships with her guests. She has been honored to have her hard work published in local magazines.

“Working behind the chair for 18 years is the biggest reward and it has truly never felt like work. I absolutely love what I do and can’t wait to help you achieve your hair goals” - Sara

CO-FOUNDER / CEO / SALON DIRECTOR

Having a passion for beauty and business has ultimately led Brooke to become the woman she is today. In 2015, Brooke founded Meraki Collections, a lash-focused business, while attending Minnesota State University- Mankato as a postsecondary student. While growing her business, Brooke graduated from college with a degree in Business Management, Innovation and Entrepreneurship, and Business Administration. After graduation, she moved to the cities where she spent a couple of years working for multiple medspas to expand her portfolio. In 2020, Brooke Co-Founded The Loft of Beauty, a one-stop loft specializing in lashes, brows, & bronze services in Edina, MN. She is a Licensed Eyelash Technician offering services at The Loft of Beauty while also in charge of the financials, operations, employee management, & contributing to marketing.

Eager to utilize years of continuously evolving knowledge, she Co-Founded BLVD Beauty Booths. Her focus is on the start-up of the company, financials, marketing, management of booth renters, & all the behind-the-scenes of the business to help BLVD Beauty Booths operate successfully day-to-day!

Brooke has a love for empowering women, building client-based beauty businesses, and bonding with women that have an entrepreneurial spirit. She values leaving a footprint in as many women’s lives as she can. She is relentlessly committed to making a difference in each business she operates & helping each provider achieve success.

COSMETOLOGIST

Stefanie is a seasoned beauty professional with a passion for hair styling and color artistry. She is a graduate of the Aveda Institute and has been deeply involved in the industry for over two decades.

Her journey has taken her to the forefront of the beauty world, attending the Aveda Congress and Midwest Beauty Show for numerous years. Over the course of her career, she honed her expertise by training in a diverse range of color lines, including Aveda, Schwarzkopf, Redken, and Wella.

She prides herself on staying ahead of the curve when it comes to the latest color and style trends. Keeping up with the ever-evolving beauty landscape is not just a job for her, it's a passion. For the past six years, she has been an independent stylist, dedicated to bringing out the unique beauty in each of her clients.

Join her on this colorful journey to unlock your best look yet!

COSMETOLOGIST

Hi! I’m Mykel. I love making people feel seen and beautiful through the medium of hair. I love my job and I’m lucky to call most client friends. I love that connection when you both speak the same hair language. I’m an Iowa born but I grew up in Chicago and NYC. I have worked with Wella Color my whole career. I love creating something custom and unique to you and your personal style. Hair is our biggest accessory, and I want you to feel bold and confident when you walk into any room. I specialize in color and extensions. I am Bellami certified and have worked with some of the top color artists at Wella. I have 11 years of experience under my belt and I’m always looking to learn and grow as a stylist. When I’m not behind the chair, I love to hike and travel! I believe that you can never have too many shoes. And my favorite movie is Rosemary’s baby. Come sit in my chair and let me give you the hair of your dreams.

COSMETOLOGIST

Marin joined BLVD with 10+ years of experience as a master colorist, mentor, and educator. After graduation from the Aveda Institute, she honed in her artistic skills at a local luxury salon. Since beginning her career in hair, she has had many opportunities to assist top educators and further educate colorists on the tricks of the trade. 

When asked about her passions, Marin loves connecting with her guests and bringing their vision to life. She possesses immense creative ability, with her favorite service being the natural look of a hand painted balayage. 

Marin’s radiant and positive energy travels with her on her new journey at BLVD. With 10 years of color experience, mastering in balayage, all-over-colors, and a flawless blowout, she brings her creativity and to an already warm and inviting atmosphere. 

COSMETOLOGIST

As a mom of 2, I understand how important it is to feel special, pampered, and relaxed.  Inside BLVD Beauty Booths, I’ve designed an elevated guest experience that will leave you feeling refreshed, relaxed, and more confident than you’ve ever felt before.

I have been a stylist for nearly 10 years and never been more in love with my clients and craft.  I specialize in blonding and extensions and take pride in the fact that I take multiple advanced education classes a year to stay up to date with current trends.

While most stylists offer a great first visit and solid maintenance care thereafter, I see my role as your stylist a bit differently.  I work together with all of my guests to create a long-term hair care plan to ensure their cut, color and, style look fresh always.  There won’t ever be a time where you feel bored or stuck in a routine.  I’ll be checking in throughout the year to see if any new issues have come up and we will work through them together.

COSMETOLOGIST

Hello, I'm Katie. With 14 years in the beauty business, I've become a seasoned stylist and a master cutting specialist. I've fine-tuned my skills through advanced training with top-notch educators, always staying on top of industry trends.

Originally from Minnesota with deep Chinese roots, this place is my home sweet home. A proud Aveda Institute graduate, I spent 11 years perfecting my craft at an upscale Aveda salon spa. Now, I'm living in Apple Valley with my fiancé and our adorable kitten, Ruby.

I'm all about your happiness – a perfectionist with a meticulous touch. In my chair, you'll find not only technical expertise but also a fun and bubbly personality. A good giggle is a must in my chair. Whether it's a classic cut or the perfect wedding look, I'm here to make you feel stunning. Beyond the salon, I love hanging out with family and friends, always up for exploring new places and traveling. Excited to meet you and create something beautiful together!

COSMETOLOGIST

Emphasizing experience and expertise with a career spanning 30 years, Rochelle is a master of her craft. Honed at prestigious academies like Aveda, Vidal Sassoon, and Tony and Guy, her expertise in color, foils, balayage, and updos is unparalleled.

Rochelle's passion lies in helping clients feel confident and beautiful through personalized hair transformations.

Contact Rochelle at 952.270.5373 to book your hair appointment!